Format: Group coaching with 1-5 or up to 1-10 participants

Coaching Models Can Use: Solution-Focused Coaching Model, GROW Coaching Model, OSKAR Coaching Model, CLEAR Coaching Model, AOR Coaching Model, and/or FUEL Coaching Model

Why: To provide founders with strategies and tools to effectively grow their businesses in existing and new markets.

Who Should Join: Founders aiming to expand their market presence and develop new revenue streams.

Who Qualifies to Join:

• Founders with an understanding of their current market position, customer base, and business capabilities.
• Founders who have access to market research data and are ready to implement growth strategies.
• Founders who are open to exploring new markets and diversification opportunities.

The Benefit: Founders will learn about market penetration, market development, product development, diversification strategies, and forming strategic partnerships.

The Requirements:

Assessment Before: Pre-lab survey to understand current growth strategies and market presence.

Assessment After: Post-lab assessment to evaluate the effectiveness and understanding of growth strategies.

Difference from 16-week Program: This lab offers an in-depth focus on growth strategies with hands-on workshops, detailed action plans, and market analysis techniques that complement the extensive content covered in the 16-week program.

Week 1: Market Penetration

• Objectives:

1. Increasing market share
2. Improving customer retention

• Preparation:

1. Analyze your current market position and customer base.
2. Identify key strategies that have been effective in retaining customers.

Week 2: Market Development

• Objectives:

1. Assessing new market opportunities
2. Geographic expansion strategies

• Preparation:

1. Conduct a preliminary market analysis for potential new markets.
2. Identify geographic areas for potential expansion and gather relevant data.

Week 3: Product Development

• Objectives:

1. Steps in the product development process
2. Identifying customer needs

• Preparation:

1. Review your current product offerings and their performance.
2. Conduct surveys or focus groups to gather customer feedback on new product ideas.

Week 4: Diversification Strategies

• Objectives:

1. Related vs. unrelated diversification
2. Exploring diversification opportunities

• Preparation:

1. Identify potential areas for diversification within your industry.
2. Research examples of successful diversification strategies.

Week 5: Strategic Partnerships

• Objectives:

1. Forming strategic alliances
2. Identifying potential partners

• Preparation:

1. Identify companies or organizations that could be potential partners.
2. Develop a value proposition for potential partnerships.